THQ believes it can bounce back after hitting rock bottom
THQ CEO Brian Farrell believes that the company has hit rock bottom but is slowly getting on its feet, if Q4 results are to be believed. THQ made a decent profit in Q4 due to Saints Row 3 and success in the digital front.
“I think we have not only hit that bottom, but we’re starting to pull out a little bit. Don’t take my word for it, but if you look at our Q4 financial results, we look at that as a template for our future,” he said in an interview with Venturebeat.
“Every one of the games we’re showing have some kind of awards or nominations hanging from them. The focus is working.
“Now, we’re not declaring victory yet. We have a boatload of work to do. But getting Jason Rubin was a huge win. He is a smart, creative, but disciplined guy who has a vision to do even better on the core side.
“We also share a vision for where the industry is going and where the core business is going on a digital level. I’m personally re-energized. I think a lot of the company is too.”
That’s pretty cool CEO speak, but the company isn’t out of the woods yet.