‘We Dare’ Game UK Release Cancelled Following 12+ Rating

Posted By | On 10th, Mar. 2011 Under Industry News, News, Video News

Last week PEGI, a European Video Game ratings board, confirmed that Ubisoft’s party game, We Dare, would be receiving a 12+ rating, causing a reasonable amount of controversy. PEGI defended the decision citing that actual in-game content is fairly tame, despite what the title’s ad campaign implies (see above):

“PEGI does not take into account the context of a game when rating it, we only look at the contents of the game. [We Dare] has been rated as a PEGI 12 because it contains mild swearing, minor assault on a human-like character and words/activities that amount to obvious sexual innuendo, explicit sexual descriptions or images and sexual posturing.”

Ubisoft have decided not to release the game in the UK following public outcry as well concerns from senior UK politicians, though much of these concerns were apparently based on the game’s advertising. The game is still slated for release in other European territories.

Thanks to The Telegraph for the info. The quote from PEGI was taken from Cubed3.


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  • DirectingChaos

    Oh look a game for prepubescent American teenagers… does the words BMX XXX come to mind anyone…

    They have tried to lure gamers (juvenile gamers but gamer none the less) in by using the titillation concept before but it has never worked, if your going to do it do it properly after all film classification have loosened in the last 10 years (look at 9 songs, it even has a c*m shot but was still allowed into the mainstream film market) so why not try a harder sex based game cos lets face it if it is banned all it will do is hype sales for when it is eventually allowed to be released.

  • berrytastic

    lol hardly surprising and probably a good thing, just look at that recent truth lies game, you can get it brand new for £4.99

  • DirectingChaos

    I does make you wonder if there is really a market for these tame erotic-ish games, maybe they should just give up on the whole concept and try making a game people actually want to play lol

  • shastyxmcnasty

    this is so sad, do we really need a game to mimic slapping someone’s a$$, how can this be sexy with a wii-mote mashing against your genitals. whats next donkey punch kinect????

  • me

    They look.. and sound.. and act. Like SIMS.. lmao..

    Who is actually going to play this? Couples? A bunch of single mates.. hmm…

  • doub7

    That is truly a strange & creepy game. No big loss I feel.

  • jbg0623

    Who cares how raunchy a game is, we need more games like this. As a matter of fact they should cut the foreplay and make some straight up porn titles. Companies keep bitchin about making sure their consoles are profitable; why not tap into the pervert’s bank account. I’m sure that’d make em go easier on regular gamers if they had a completely new demographic to sell to.

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