Wii U Holiday Launch Doesn’t Scare Sony

Sony UK boss “respects Nintendo as a highly successful competitor” but doesn’t have a clear view on how successful the Wii U will be.

Posted By | On 01st, Oct. 2012 Under News



Or at least that’s the poker face they’re donning for this particular issue. How does Sony feel about the Nintendo Wii U’s Holiday launch? Sony UK boss Fergal Gara talked to Eurogamer at their Expo last week, and stated that he doesn’t “think there will be huge volumes in the market this side of Holiday . I think they will pull in early adopters.” However, if the popularity of the console continues to grow, then it will become “a more important factor in the mix”.

“We respect Nintendo as a highly successful competitor. Of course we will watch what they’re doing with interest. It’s a very interesting product they’re bringing to market. I don’t have a clear view on how successful it will be. And to a large extent it doesn’t matter what I think. It matters what the great British public think. So we will see.

“It’s probably one to be concerned about far more and watch more carefully into next year. But we feel very confident that in the PlayStation and we won’t be going after the same niche early adopter market they’ll be going after this Holiday. I think we’re sitting in separate camps at this stage, so it won’t be head to head.

“They’ve been a very key player in the market overall as you well know in recent years. So we have to respect that, watch that and do our best to compete with that”

And Microsoft? Well, they’ve got Halo 4 coming up so yeah.


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