Wii U Price Cut “Without Compelling Software Will Produce Nothing” – Nintendo France
A price cut is no substitute for good games according to Philippe Lavoué.
Despite the recent increase in sales, the Wii U hasn’t exactly been setting the market on fire like its predecessor. Many developers and analysts suggested a price cut to improve the odds but Nintendo isn’t having anything of it.
Speaking to Gamekult, Nintendo France’s Philippe Lavoué stated that it was more about the games. “Our belief is that sales react to the games lineup. Lowering the price, without any compelling software will produce nothing. Our responsibility is to provide a solid games catalogue.”
He gave the 3DS as an example. “When we lowered the 3DS model price, it didn’t have the effect we wished for. We only had a good improvement during half a month and then sales went back to the levels they were at before.
“What helped the 3DS at the end of its first year was titles like Mario Kart 7, Kid Icarus Uprising, Mario Tennis Open and Super Mario 3D Land. New Super Mario Bros. 2 sales have been phenomenal.
“Price isn’t the only lever that we can use to drive sales.”
Let’s hope titles like the next Mario, Super Smash Bros and Zelda are, then.