Xbox One Beats Other Consoles To The Punch in China

The next battleground of the console wars?

Posted By | On 29th, Jul. 2014 Under News | Follow This Author @Pramath1605


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With China ending its thirteen year ban on the sale of game consoles, a new market has just opened up- a potentially one billion customer strong market. All three console manufacturers have been looking at ways to enter and appeal to this market, but Microsoft just became the first console manufacturer to legally sell its own branded console there in thirteen years. Yes, Xbox One is now the first console sold in the country in over a decade, with Microsoft taking orders for its new game console from online retailer JD.com Inc. (JD)via Tencent Holdings Ltd.’s (700) mobile-messaging applications. The console is slated to ship nationwide in September.

“The potential market for Xbox in China is huge, there’s a lot of prospects for growth,” said Bill Fan, a Hong Kong-based analyst at China Securities Co. “Tencent could cooperate with Microsoft on games in the future, and Xbox can utilize Tencent and JD.com’s distribution channels to generate more sales.”

Can the Chinese market be the deciding point in the next round of the console wars? Or will it turn out to be largely inconsequential in the scheme of the bigger picture?

[Bloomberg]

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  • Mark

    It’s crazy because who knows what will happen with MS n Sony in China? Look at their gaming population……is it 300-500 million? If both companies catered to the Chinese effectively ( I guess MMOs and PC centric games), it’d be too funny if China was given the same priority as the US, and Europe! I think we’d see alot of Chinese exclusives coming to us in the West! Some big things could come outta this.


 

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