Xbox One Designer: Xbox One Is ‘One of Those Products That Don’t Happen Very Often’

‘An amazing product that truly is a next generation product for Xbox customers.’

Posted By | On 24th, Jan. 2014 Under News


Card Lebetter who is the Industrial Designer of Xbox and is also the man behind designing Xbox One has shared his thoughts about how he and his team went about developing Microsoft’s next gen console.

He explains how they wanted to develop a console that will cater to the needs of hardcore gamers as well as reach out to new audiences.

“There was this conundrum in that we had to meet and satisfy desires of core gamers and Xbox fans, and at same time we wanted Xbox to reach out and mean something to new people. From a design perspective, how do we make that happen? That was a big challenge,” he said in a blog on Microsoft’s official website.

Surprisingly despite being a Microsoft employee he queued up to pick up a Xbox One for himself. Earlier that day he had sent the following email to his team:

“One thing is for certain. Meaningful, breakthrough products aren’t easy to create – otherwise everyone would do it. With Xbox One we have created an amazing product that truly is a next generation product for Xbox customers. It’s one of those products that don’t happen very often, and it is a moment in our careers that we will all carry with us for years to come.”

Whether the Xbox One will remain in the memory of gamers for years to come is something that remains to be seen. Do you agree with Lebetter’s feelings? Let us know in the comments section below.

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  • Dave Alderson

    Why didn’t they build a console for the hardcore gamer then?

    • chris

      oh they did, youll all see soon enough

    • d0x360

      How do you figure? Cause its less powerful? Since when did graphics matter more than gameplay and experience?

  • cozomel

    “Xbox One Designer: Xbox One Is ‘One of Those Products That Don’t Happen Very Often’”
    Bullsh1t, they claim they wanted to make something for the hardcore and new customers. Yet they didnt even make the system as powerful as the PS4 (better for the hardcore) and all they did to attract “new customers” was throw in a HDMI in, whoopdifvckingdoo! There is nothing hard about that. These companies really like to stroke their own you know what. And its just more PR/marketing crap that you’d either have to be blind or a dumb fanboy to fall for

    • d0x360

      Wow…the software running the Xbox is what’s next gen and will also attract new customers. Dumb fanboy crap is what you are spewing. Play games not consoles. Omg Omg its no as powerful! So what? The ps2 wasn’t as powerful as the GameCube or Xbox yet it was awesome. The Dreamcast was less powerful than ps2 yet it had some of the best games of all time and arguably the greatest overall library of any console ever made

  • Microsoft sux

    Next gen console that runs games at 30fps and has Kinect bundled in at $499 a yeah epic fail

  • RealGeee

    Yeah only next gen for xbox customers but for everyone else its soo last gen.

  • d0x360

    They certainly deserve respect. While Sony deserves great respect for the ps4 they took zero risk. They played and safe and just delievered a more powerful ps3. Nothing wrong with that at all. Microsoft on the other hand did take risks. They changed the system they evolved it and tried new ideas and yes the Xbox one more than the ps4 is a next gen system. Granted and sadly the Xbox is less powerful than ps4 but generational leaps aren’t just about power they are about changing the experience and driving things forward with new concepts and ideas.

    There is room for both consoles in anyone’s living room and anyone who doesn’t own both eventually isn’t really a gamer regardless of what they say. A true gamer goes all out and buys EVERYTHING regardless of specs. The only time they don’t is when its obviously trash like say the ngage or cdi.

    All this crap about power…the Dreamcast was very weak yet it has the best overall library of games.


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