It’s good to see Microsoft being aggressive with their marketing for the Xbox One again. They’ve been on the backfoot far too often this generation, but with them finally having some good news and positive momentum on their side, it looks like they are ready to go on the offensive again.
Take this newest ad for the Xbox One S that they just put out in North America. With Xbox One now having topped NPD’s monthly hardware charts in North America for three months straight, finally breaking the stranglehold that the PS4 has had over sales in the region since the beginning of the generation, Microsoft are now advertising the Xbox One S as the best selling console in America. I mean, technically, in terms of install base, sure, Xbox still trails PlayStation by a vast amount- but as far as the present rate of sales goes, they finally seem to be turning things around.
There is also a brand new commercial for the UK market too, which you can check out for yourself below.