Xbox One Sales Increase By Nearly 1000% In UK After Xbox One S Launch

Microsoft’s Xbox One S thoroughly trounces the PS4 Slim in the UK.

Posted By | On 29th, Sep. 2016 Under News | Follow This Author @Pramath1605

Xbox One S

Looks like Microsoft’s Xbox One S gambit was a success- the redesigned, slimline console appears to have taken the UK market by storm, where sales of the Xbox One rose by 989% week on week following its launch. That’s not all, either, as for the week ending September 24, Xbox One S held a staggering 71% of the hardware market- up 76% year on year.

The really interesting thing here is that even Sony’s launch of the PS4 Slim, the redesigned, smaller PS4 console that they launched on September 15, was not enough to hold off the assault of the Xbox One S- PlayStation 4 had a market share of just 19% for the same week, meaning it was down 66% year on year. That said, Sony did at least see higher sales week on week, with sales increasing to the tune of 22%.

But the launch of the PS4 Slim next to the Xbox One S 500GB and 1TB models appears to have been a damp squib, with MCV UK estimating that the Xbox One S’s launch was stronger by a whole 361%.

“It’s great to see how popular both the Xbox One S and the FIFA 17 Xbox One S consoles are with fans, not just over the last week but since the Xbox One S was released in August. 4K video streaming and 4K UHD Blu-ray have been extremely well received and we believe there is no better value right now for those looking to upgrade their console,” Xbox UK marketing boss Harvey Eagle told MCV.

“It’s a fantastic time for gamers with the range of upcoming titles appealing to all audiences, from Gears of War 4 to Skyrim Special Edition and the release this week of the acclaimed Forza Horizon 3. There’s never been a better time to own an Xbox One.”

An argument can presumably be made that prospective PlayStation purchasers are holding off till the launch of the PS4 Pro, and not investing in the Slim. But that same argument would also apply to the Xbox One S and Scorpio, especially since the Scorpio promises to be a more radical and appealing redo of the Xbox One compared to the PS4 Pro, which is ultimately a very iterative upgrade.

As of right now, it does sound like Microsoft may have managed to turn their fortunes around a but with the Xbox One S’s launch.

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  • efnet

    That’s what’s up, I do enjoy reading positive news for the xbox brand, I mean with so much hate slung their way and gamers who chose to either game exclusively on xbox or primarily, it’s just a nice change to actually see some gaming media take notice.
    Now if we can just get the rest of the gaming media to take notice and understand that we need all platforms to thrive and not just one.

    • Mr Xrat

      You deserve that hate. In fact, you deserve more.

    • stillwaitingforgreatness

      Oh fatty boing boing

  • -youjustgotburned-

    I know of one black man who asked me for proof if it was a fact that the Xbox One is still selling or that if there where articles talking about the Xbox One S or positive articles about the same…well look no further.

    I wonder how many crazy black men does it take to spin this article?
    We all know the answer to that question.

    Guess being the insecure ego centric troll nobody that is this crazy black man has taken a toll in his health and has made a him a complete shill who needs to say an irrelevant opinion about a piece of plastic he doesn’t want to do anything with just to feel better about himself and his purchase even if it means making a complete fool out of himself.

    • efnet

      Ouch!!!! Lol

  • One The One

    That is well deserved, since the Xbox One S is probably 1,000% better than the regular PS4.

    • LifeOnMars

      Xbox One S has less power than Original Ps4.
      Hd streaming is available on nearly all 4k TVs anyway.
      X Box One S 4k blu ray playback compatability is poor/broken.
      Good points are it finaly has a internal power supply
      and it’s small unit compared to the 80’s VCR style.
      After 3 years it can finaly complete with the original PS4.
      If it comes in down in price to £150 I may purchase one.

  • Mr Xrat

    Oh look, a new SKU sells a lot in its first week. Same as every other time it’s happened. Another false start for Xgimps to get excited over.

  • teac77

    989% of low sales means a little better than low sales. What were the numbers? How many sales were made?

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