Xbox One Saw Unprecedented Demand Over Black Friday, Says Microsoft
‘People felt like we were delivering great value.’
Whereas reports on which console did best during Black Friday seem to be wildly differing, it’s not impossible to believe that all three consoles probably did well over the holiday shopping season. And Microsoft, for their part, certainly seem to be happy with how the Xbox One seems to have done.
Speaking to DualShockers, Marketing Group General Manager Aaron Greenberg said, “We’re here on Monday after Black Friday, and we’ve definitely been talking with our retail partners, and overall we’ve seen unprecedented demand and engagement online over the Black Friday weekend.”
At this point, our first day back in the office, we don’t have any specific results, but I’d say we’ve been sort of watching the fans’ reaction and lots of people sending us updates on what was sold out, and what retail stores, and which online sites, and so on.
Black Friday also really got extended beyond the U.S. We saw Black Friday take off in the UK with a lot of great offers, and a lot of our retail partners had some just fantastic deals for people that were looking to pick up an Xbox One, and hopefully with the games that we’ve launched this holiday, people felt like we were delivering great value.”
With the NPD results for the month of November being posted next week, on December 10, we will soon know for sure exactly who did how well- but on the whole, I think the best possible result for all of us would be each console doing well for itself in the end.