Xbox One X’s Cost, Not Game Support, Will Be Its Primary Problem In The Market, Says Michael Pachter

Pachter reiterates that owing to its price, he does not expect the Xbox One X to do well.

Posted By | On 07th, Aug. 2017 Under News | Follow This Author @Pramath1605

Wedbush Securities analyst Michael Pachter has already made it very clear that he does not expect the Xbox One X, Microsoft’s supercharged console that also promises to be the most powerful console ever made when it finally launches later this year, to sell well. In fact, he famously said so in an interview with GamingBolt last month.

Now, however, speaking on his own internet show, The Pachter Factor, he has reiterated that he does not expect the upcoming console to do well. Like before, it appears as though Pachter’s hesitance in this regard comes not from a perceived lack of games or support for Microsoft’s platform, but rather, its cost, which at $500, is abnormally high.

“I think it won’t sell so well because it costs twice as much as PlayStation 4,” Pachter said. “I mean, I think that’s the easy answer. The PlayStation 4 and Xbox One S are nominally are priced at $299 and they’re pretty regularly discounted to $249, and they are almost always bundled with something. You kind of have to be a moron to pay $299 for a console now and not get a piece of software for free which does have a perceived value of 50 bucks.”

“For $600 you can buy a PlayStation and an Xbox and get a piece of software for each for sure. I promise that. If you can’t get that I’ll give you the 50 bucks difference,” Pachter boldly predicted. “For $600 you can buy both consoles and two games, and for $500 you can buy an Xbox One X and no games and if you want to buy two games, there’s an additional $100 cost added.”

This is in line with what Pachter said to GamingBolt last month- you can pick up an Xbox One S and a PS4 Slim for the dame price as an Xbox One X- why would anyone pick up an Xbox One X in such a situation? Even the brand new Nintendo Switch, which is one of the most popular consumer electronic items on the market currently, is only $300, and is likely to see at least a bundle as we head into the Holiday season.

So yes, I agree that the Xbox One X’s price is going to be a major deterrent, and that it will subdue the kind if impact or market penetration the system might otherwise have been able to have. The Xbox One X launches on November 7.

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  • It’s like this guy does not listen to the repeated statements of Spencer and MS. It’s for the hardcore gamer – it’s not supposed to outsell the XB1S. It’s supposed to be closer to the PS4 Pro in sales with 1 out of every 5 units sold…

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  • Billy

    This article, not only dose not only go against market research but is obviously a ploy to shoot down the Xbox One X console based only on its price tag. Yes it is cheaper to by the XB1 S. PS4 or the Pro but think for one moment that every console to date has been marketed toward new gamers and gamers that are not happy with the system they have because they know if you own an Xbox you would most likely buy an Xbox of the next gen as long as your happy, however this is not so with the Xbox One X. The Xbox One X is marketed toward gamers that game and want more than other gamers, yes Xbox One S or the Pro would do however a system that almost guarantees better frame rates at any resolution would be nice. No system including the Pro can do 1080p at 60fps without issues fps dropping so yes just based on what we have been told so far gamers that want more will buy it. Now forget what we have been told and lets just go for the hardware for a moment, if you wanted to build a PC with the same specs, using PC architecture it would cost about 1000 to build yourself, buying it built of course would cost more. That is using current tech using older tech you can get just over or just under the specs for about 800. So going of the specs your price for gaming on console is cheaper per specs on console, PCs have always been more expensive and more powerful but this is the first time any console has gotten this close to gaming PC specs, not there yet but considering that most PC games only need 4 to 8gb of ram to run properly though console architecture is way different. The Xbox One X has only been marketed toward gamers that spend more time and more money on games, so talking price tag and specs is not a downfall but an incentive to buy the console. Personally I think that there are two things that can “be the down fall” of the XBOX console first would be if they cant give what they have promised, second being if the console has launch issues such as not enough stock or failure because of the customized power for each console maybe if the evap cooler has issues those are issues that could cause the Xbox One X to be Xbox’s next failed console.

  • mastalin

    Didnt like a week back he said games would be the problem?

  • SJ777

    Pachter needs to buy himself a 4K HDR tv before he opens his mouth. He is obviously oblivious as to how terrible 4K HDR makes 1080p look. Someone also needs to let him know that the ps4 slo doesnt even have a 4K Blu-ray drive, he clearly hasnt gotten the memo yet.

  • Mr Xrat

    Just as power wasn’t the only reason the Xbone was a laughing stock, cost isn’t the only reason the Xbollox will flop.

  • Charlieholmes06

    Produced in quantities not on the level of cheaper options, it’ll do fine by those of us who aren’t cash strapped. But, I don’t expect it will jump off the shelves and as long as MS has geared itself with that in mind, they’ll be happy with sales.

  • MickaelSuarez

    Games comparison between Pro version vs X will be quite interesting. See if it will have a clear difference between the two version.

    A clear difference could convince some consumers that the $100 difference ($150 by the end of the year ?) is acceptable and worth it.

    Nevertheless, some players weren’t able to see the difference between 900p and 1080p, will they be able to see the difference between games on these two consoles ?


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