Xbox’s Aaron Greenberg- Sony Showed Off A Lot Of Great Games At E3, Were Super Complimentary To Us

“I think Sony did a great job.”

Posted By | On 28th, Jun. 2016 Under News | Follow This Author @Pramath1605


Xbox One PS4

We’ve always maintained that these fanboy fueled console wars are remarkably dumb and short sighted, and they completely miss the point. While a lot of the gaming community fights amongst itself about which box is the best one to play games on, the companies that actually make these consoles seem to all be friendly with each other- something that has been evidenced repeatedly, as executives from Sony, Microsoft, and Nintendo have all been largely respectful and complimentary towards each other.

We already know what Sony and Microsoft both thought of Nintendo’s showing at E3 this year- but in an interview with GamerTag Radio, Microsoft’s head of marketing for Xbox Aaron Greenberg was posed the question about what he thought of Sony’s E3 show too. His response? He liked it, and as a gamer, had great appreciation for what Sony brought to the table.

“I thought [Sony] did a great job,” Greenberg said. “I have always had admiration for Sony, and I know Yoshida-san and the team there, I hosted them at E3 last year. He’s a great guy, always super complimentary, and [there’s] a lot of respect. I think the beauty of this is that I feel super lucky to work in the game industry, to be able to work in a space that I love. We’re part of one big gaming community. And while we’re competitors when sometimes people decide what box to buy or what games to buy, at events like this, I think we’re all trying to get people excited about gaming.

“As a gamer, I think they showed a lot of great games. I think they did a great job. I love the idea of integrating an orchestra into the show, and so I thought they had a great show. And yeah, they were super complimentary to us as well, so yeah, that was great to see.”

You see that? At some level, he is able to put aside his own personal feelings and allegiances (and at least his allegiances are justified! Most gamers have no excuses for how passionate they get about which console they prefer), and he is able to appreciate the competition as a gamer- which is more than can be said for a lot of fans of these companies.

As gamers, one should be excited when a cool looking new game is announced on any platform. As gamers, we should want the competition to do well, because competition breeds success. As gamers, we should want more healthy platforms and systems, because that is indicative of a healthier industry on the whole.

Hopefully, instances of these executives from rival companies being friendly to each other so openly will hammer that point home.


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  • Michael

    “We’ve always maintained that these fanboy fueled console wars are remarkably dumb and short sighted, and they completely miss the point.”

    I agree with that but you journalist are partially responsible for the fanboy wars, so don’t act all innocent. There arent a lot of kumbaya articles written.

    • Doggystyle

      I know huh? They keep telling us that the Xbox One is a pile of sh**, but then when we repeat it….they act like they never said it.

    • Michael

      You have no room to talk, pony. You are one of the main ones who suck up anything negative about microsoft. So save it.

    • bewareofZ

      You can’t blame journalists for starting fanboy wars and then call someone a “pony” in the next comment, it makes you look dumb.

    • Michael

      I can’t? Looks like I did. No need to defend. You must be a pony as well. Everyone knows that guy and what his motives are. In his case it doesn’t matter what journal is write. He is a well known crap starter.

  • Ian Henry

    In all honestly, it’s great to see that the companies have a good relationship between one another.

    • Michael

      They always have. It’s the media who who stirs up the console wars because they have something to gain.

    • Ian Henry

      100% on that.

    • TPoppaPuff

      The media or just listening to the tirades of hostility found in comments sections? The biggest offender of the console wars is the idiotic fanboys, not the media.

  • Riggybro

    Classic media.

    “We are not biased! We just impartially print the stories! Don’t blame us!”

    You SELECT the stories then decide on which part or angle to HIGHLIGHT.
    Come on.

    Also – would like to add – it is good business practice to appear morally above the competition. It also forces the competition to play a similar game (they don’t want to look like the a-holes/the bad guys). It also makes your loyal customers think that you are above considerations of profit/shareholders and are just nice guys that just want to make you happy. It is extremely cynical passive agressive business behaviour. And it works every time.

  • DA-ROOSTER

    The gaming media are the catalyst for the console war
    You guys were the first to hype up the resolution debate between the PS4 and Xbox One

    • Doggystyle

      Not exactly. It was you guys that did it back when the Xbox 360 was on top. Now youre all crying because Sony is giving your new console a nonstop beatdown.

    • jp

      and then Sony fanboys cry because of the Scorpio…

    • bewareofZ

      Why would anyone cry over Scorpio? By the time it’s released the PS4/PS4 Neo will be at 70 Million and the XB1 will be no doubt behind the Nintendo NX.

    • jp

      if that lets you sleep at night bro.

  • Starman

    If all this is true .. why is it that all we see is Sony constantly taking cheap shots at MS , never Nintendo tho ( oh wait they’re Japanese)… MS always complimenting and congratulating Sony …Shw me one article in the last 20 years where Sony had something good to say about MS …GTFO and STFU … all of ypou are fkn fangirls … get off Sony’s DI*K … they have nothing to get exited about … showing tech demos of games that wont even be seen until 2018 2019 … what great show , full of smoke and mirrors as usual …

    • Cypher-Unknown

      Oh dear. Are you STILL crying?

    • Starman

      Your mother what ?????

    • jp

      I agree with you bro, the media is so biased and Sony has always talked trashed about MS, Sony’s head just trashed the idea of MS showing the Scorpio claiming is bad for the industry, bad for the industry? the guys is just hating because the Scorpio just killed the Neo and not even out of the gate, hahaha its lame really, and Sony’s E3 just like every year is games not even coming out in a year.

  • Starman

    As much as I hate the fangirls … stop saying it’s mostly them .. Sony starts these wars … with the help of the media … but you little girls never want to admit it .. they started this crap at the very beginning of this gen … So spare me the Bullsh*t

    • BelAirBoss

      LOL. Typical guy who always points the finger at others, and can never look in the mirror and see the real problem. Take responsibility for yourself.

    • Starman

      STFU ……

    • BelAirBoss

      Oh, ok.


 

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