Yoshida on PS4 Success: “Don’t Completely Understand What’s Happening”

SCE Worldwide Studios President Shuhei Yoshida is unsure why the company’s newest console is doing so well.

Posted By | On 19th, Aug. 2014 Under News

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The PS4 has been an astronomical success for Sony – at Gamescom last week, the company revealed that it sold 10 million units of the console worldwide. It hasn’t even been a year since the console’s launch and it’s already been proven to have beaten out the PS3’s first year sales by a wide margin. With that being said, President of Worldwide Studios for SCE Shuhei Yoshida isn’t completely sure how it’s such a big success.

Speaking to Eurogamer, Yoshida said, “It’s just beyond our imagination. We are so happy. But I for one am a bit nervous because we do not completely understand what’s happening.”

It’s especially strange because Sony’s marketing department revealed that many of the consumers for PS4 hadn’t bought a PS3 or any other next gen console. “As soon as we see a great sales number, our instinct tells us we should be concerned about future sales, right? Are we exhausting all the core gamers? If we sell this number of units, there are no more consumers we can sell to. That’s a really terrifying prospect.

“So we want to understand who are these consumers who we do not necessarily consider core gamers, who are purchasing PS4 and why they are doing it and what they are doing with PS4, so we can create a bit more of a positive future, rather than saying, wow, we have sold to every single core gamer. So that’s what we are doing.”

Regardless, whatever Sony’s doing is working. Do you agree? Let us know below.

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  • Starman

    I’ve been asking myself the same question ,


    And the real reason , it’s easy to sell to new organizations , then they do a give away and Sony claims sales , what a joke .

    • I agree with most of what you said in caps, but their 2015 games look power packed. 2014 games wise was/is not a good year for them however. I don’t think anyone is selling their PS4 either though. Too early in the lifetime cycle…

    • demfax

      Both consoles have good exclusive games. It’s only fanboys blindly trashing one or the other.

    • Starman

      I agree , but XB1 wont stand still either … I have both but I could’v waited for PS4 … just my opinion , no war here ..

    • I only have an XB1. If the Order is good, I may pick up a PS4 but only that and Uncharted are appealing to me on PS4 right now. Nothing else warrants me buying both right now…

    • demfax

      PS4 is selling on price/performance, better PR and global appeal, long term 1st party support, large number of 1st party studios, more total games and dev support including Japanese and indie devs, wider variety of games, improved PSN since the PS3 days, and PS+ value. It’s seen as the best console for multiplatform games, and will have the best looking console exclusive games due to its stronger hardware.

      Innovative games: The Tomorrow Children, Tearaway Unfolded, WiLD, Rime, Metrico (Vita), Hohokum, Murasaki Baby (Vita), Everybody’s Gone to the Rapture, more.

      Innovations compared to PS3: PSNow, Morpheus, Vita controls, PS4 touchpad/controls, Share button and social media features, etc.

      PSN is vastly improved and Sony is continually investing more into improving it.

      PS4 has plenty of current, games, upcoming games, and original games.


      Sony has been good about honesty with the PS4 for the most part. They have much better PR this gen than PS3, that’s one reason it’s selling so well.

    • Re: your entire list again, lol, I’ll just say that Quantity does not equal Quality. The amount of sales that your innovative list will actually post will actually be quite small. The same way everyone thought Entwined looked beautiful but was an extremely shallow game experience. That said, 2015 looks to be a much better year for PS4 games wise…

    • demfax

      He said no innovation, I listed innovative games and innovations. I didn’t say they would sell.

    • Starman

      And they keep saying it will be better … but you think XB1 will just stand still … wake up .

    • Starman

      Did you wake up yet ?????

    • PS4 and XBOX1 guy

      Don’t bother explaining anything to them. If they don’t like the system or the games, or it’s upcoming exclusives then they shouldn’t worry about the console, since their minds are obviously made up. So forget about these people. They’ll catch on sooner or later. Just make sure you take advantage of all the upcoming/current games and everything else PS4 has to offer.

    • PS4 and XBOX1 guy

      (9_9)…Yeah, keep telling yourself that. Like it or not the numbers don’t lie. You made all those negative accusations about the console, but yet the PS4 is still successful…hmmm…..I wonder why? Down playing a console’s success isn’t going to change anything. It might help you sleep at night but that’s about it. So rest easy knowing you made absolutely no difference whatsoever.

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