Zynga Ventures into Hasbro-Produced Board Games of Social Media Titles
Will this be the turnaround the Farmville developer needs?
You have to pity Zynga. The Farmville developer, who went on to create other such “-Ville” variations, used to be sitting pretty on billions of dollars. Now they’re tanking, facing mounting losses after perpetual disinterest in their titles.
Thus, the choice to partner with Hasbro for board game variations of existing Zynga titles is an odd one. But hey, any ship in a storm, right?
Zynga executive vice president of corporate and business development Barry Cottle stated, “We are proud to team up with Hasbro and excited for our players to experience their favorite Zynga games in a new way. Our hope is to enhance relationships through play through our web and mobile social games and now, with the new Hasbro games, we can make those connections even stronger for our players.”
It’s funny, considering how Zynga used to boast about employing psychologists to measure player responses and reactions for increasing revenue and the amount of time they spent in a game. But then there’s that stuff about the pride, and what comes after, yada yada so whatever.