M2 Research analyst Billy Pidgeon said that Nintendo must lower software prices for the 3DS, because, other than selling hardware, they must also increase the system’s attach rate and give more opportunities to third parties.
“Nintendo needs to change its business fundamentally … Selling in hardware is important, but Nintendo must increase attach rates and third party opportunity dramatically,” he said.
“Lower 3DS hardware prices only address part of the problem. It’s more important to sell more software as packaged goods and paid digital downloads to each customer who buys a hardware unit.”
He added: “I would like to see Nintendo cut the retail price of packaged software to a range of $20 to $25 for the 3DS. DS software should be $20 or less.”
Well, after the recent, huge price cut for the 3DS barely 6 months into its life cycle, I don’t think Nintendo would like to loose more money by slashing software price as well.