That Bungie’s Destiny will be huge is incontestable. It’s been setting records in the lead up to its release, and it’s got pretty much no competition this year, as most of the big name games were delayed to next year. It also has an incredible marketing campaign backing it up, as well as the name of Bungie, who gave the world Halo, associated with it.
But just how big is big? An analyst from Sterne Agee, Arvind Bhatia, believes that we are looking at a game that could sell as many as 15 million units before the end of this year. Just for context, that would be more than the average FIFA, Assassin’s Creed, Call of Duty, and Pokemon game. And this would all be for a brand new IP. The amazing thing is, it’s not even a far fetched prediction.
This prediction is based on the response to the beta (it had the biggest beta of all time), as well as retailer tracking- if this is true, then Destiny could become this generation’s breakout story.
It is due to hit Xbox and PlayStation consoles soon. Stay tuned for more coverage.