EA COO John Schappert has said that Call of Duty and Halo will dominate and rule 2010. He said, “Between Battlefield and Medal of Honor, we’re going to see a substantial increase in our share against the FPS sector in calendar year ’10 versus ’09, ’08, ’07, ’06, pick the year.”
He further added, “We’ve got a shot at getting back into a leadership position over the next couple of years. And just watch this space for news we bring you on future titles, sort of in calendar ’11 and beyond. But make no mistake, we think we’ve got the people and the brands to take the leadership back in the FPS space. And we’re intending to make a good positive share gain this year. I think that’s almost a foregone conclusion that we’ll get the share gain.”
He also thinks that Medal of Honor will do well when it gets released.
“It received a lot of nominations and awards from E3. People are very excited about it. We also just announced the Battlefield 3 beta will be included in the limited edition version of Medal of Honor. So even more people are talking and excited about that.”