Namco Bandai games worldwide is going to be rebranding itself to Bandai Namco games, in what might be one of the most pointless corporate rebrandings of all time. The company confirmed today that the rebranding was being done as part of an effort to consolidate and unite all the company’s various subsidiaries into one unified brand.
“Since its merger in late 2005, Bandai Namco Games has grown to be one of the largest and most successful game publishers in its native Japan, the United States, Latin America, and Europe,” says Nobuhiro Kasahara, Chief Operating Officer at Namco Bandai Games America Inc. “The Bandai Namco Games logo has now become synonymous with great gaming products and services; it’s the perfect time for us to unify our corporate brand around the world and move forward together in a united front as a global company.”
This basically doesn’t mean much- the Namco Bandai logo had been used worldwide due to Namco’s global recognition and appeal, but with players having grown more accustomed to Bandai as well, this is as good time as any to go for a global rebranding.