The PlayStation 4 has hedged its bets on making gaming a social experience. It lets you share your greatest gaming moments via screenshots and videos. It lets you livestream your game sessions over Twitch and uStream. It comes built in with a wide plethora of tools for users to customize how they share their games with others. And now, SharePlay lets people share their entire game libraries with their friends via game streaming. It’s actually pretty neat.
The newest Japanese ad for the PlayStation 4 celebrates this emphasis the console has on sharing, and on making gaming a social experience. Considering how multiplayer- both local or online- has always traditionally been a weak spot for PlayStation consoles, it’s actually good to see Sony highlight the PS4’s relative strengths in this area.
However, whether or not it does anything for the console’s flagging sales in Japan, where there is a completely different market dynamic entirely, remains to be seen.