In the midst of Nintendo reportedly doubling production of the Switch to keep up with demand, Nintendo of America president Reggie Fils-Aime spoke to Fox News about the company’s plans for this year’s Electronic Entertainment Expo.
“E3 is always a big time for Nintendo. We look at each E3 as a unique opportunity to tell our story. And we’re gonna have a big E3 this year.”
That entails content for both the Switch and Nintendo’s flagship handheld 3DS. “We’re going to be showcasing a variety of games. We will have experiences for…consumers will be able to attend the show for the very first time. So I’m not gonna tell you all of the various games and all of our little secrets for E3, but I can tell you that E3 is going to be a major opportunity for us to showcase not only Nintendo Switch, but also content coming to Nintendo 3DS.”
Fils-Aime noted that the Switch had a strong reaction thus far. “Every day we’re setting new records – from a US perspective – meaning today I can look back and see how I compare to the launch of the Wii, or the Nintendo DS, or the Nintendo 3DS, and I’m setting sales records every day with the Nintendo Switch. The reaction has been fantastic. Consumers want it.”
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