If PlayStation Plus was not enough of a rewards program for you, then Sony Computer Entertainment Europe has gone one step ahead and announced the PlayStation Plus Bonus program for Italy, which will offer addition deals and discounts to members.
PlayStation Plus Bonus is a service for PlayStation Plus subscribers; it stacks with their existing PSN PS+ subscriptions, and it lets them take advantage of several discounts in three different areas: vouchers, discounts, and benefits. To avail of these additional discounts, all you have to do is log into this site with your PSN credentials, and redeem the discount you are interested in.
As of right now, this program is exclusive to Italy, and the press release does say that it is planned to stay that way. That said, something similar might crop up in other parts of the world, and, even if it does not, it does not seem like we are missing on much anyway.