Pokémon Pokopia Led to Nintendo Switch 2 UK Sales Growing by 154 Percent in March

This milestone has ultimately led to Nintendo accounting for more than half of all console sales in the UK for the month of March.

Pokémon Pokopia has seemingly continued to do quite well for Nintendo. According to Christopher Dring of The Game Business, the game’s release has led to a major rise in sales of the Nintendo Switch 2 in the UK throughout the month of March. In a social media post citing Nielsen, he noted that Nintendo’s console sales jumped 154 percent when compared to the previous month of February.

Dring also mentioned that this means that Nintendo consoles now account for more than half of all consoles sold in the region so far in 2026. “Nintendo Switch 2 UK sales jumped 154% in March month-on-month following the release of Pokémon Pokopia,” he wrote. “Nintendo accounts for over 50% of all consoles sold in the UK so far this year.” He did offer a caveat, however, that March was a five-week month, compared to February having only four weeks.

The success of Pokémon Pokopia in helping boost console sales should come as no surprise. Just last month, Nintendo confirmed that it had sold 2.2 million copies of the game in just four days after its March 5th release. Of the impressive sales milestone, around one million units were sold in Japan alone.

The release of Pokémon Pokopia even led to Nintendo’s share prices growing by ten percent. A report at the time even noted that physical copies of the game had become hard to find thanks to major US retailers running out of stock quite quickly.

Jeffries analyst Atul Goyal acknowledged that the game boosted Switch 2’s sales momentum, calling it a “viral hit” that helped to counteract “memory cost headwinds” that Nintendo’s investors had been worried about. According to Tokyo Securities analyst Hideki Yasuda, “The Pokémon game was a dark horse. It was totally off people’s radars, making its popularity a positive development.” Its popularity “from Japan to Canada” also proved its global appeal.

Pokémon Pokopia offers a major twist on the Pokémon formula. Rather than players taking on the role of a young trainer setting off in the world for an adventure, Pokopia instead puts players in the shoes of a Ditto that transforms to vaguely look like a young human. After this, players are then free to explore the world and collect resources, which in turn can be used to craft equipment and their home. Along the way, players will also get to meet various other Pokémon, each with their own unique abilities that can be used for various gameplay aspects, like resource collection.

Pokémon Pokopia is available exclusively on Nintendo Switch 2. Check out our review, where we gave it score of 9 out of 10 thanks to its engaging premise, charm, personality, and addictive construction mechanics, among other things. For players who have already been playing Pokémon Pokopia, take a look at our guides for hunting legendary Pokémon, time traveling, raising the environment level, and unlocking Palette Town and GameShare.

For those among you who are still undecided on whether or not Pokémon Pokopia is for you, check out its gameplay trailer showing off cooking and co-op gameplay.

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