Brazil is one of the most important and rapidly growing markets in the gaming world- along with South Korea, India, and China, it represents the most potential for video games. Therefore it follows that its annual video games trade show would gradually be increasing in importance with it. And indeed, this year’s Brasil Game Show appears to be attracting a number of high profile exhibitors showcasing their products- Warner Bros. Interactive Entertainment, Activision, Ubisoft, and Disney Entertainment are all confirmed to be there, for example. Also confirmed to be there are EA Mobile, and fan favorite studio CD Projekt RED, who will undoubtedly take the stage to show us more of The Witcher 3: Wild Hunt.

On the hardware front, Sony is confirmed to be there showing off the PlayStation 4, while Nvidia will demonstrate their Shield handheld device a bit more.

This year’s Brasil Game Show will also have a full day dedicated just to industry insiders, before it opens up its doors to the gaming public on October 25.

Stay tuned to GamingBolt for more coverage from the event.

[Thanks GamesIndustry.biz]

Microsoft is pushing their gaming hardware in developing countries like Brazil. As you know, the import duties are very high there, and a gaming console, which is a luxury item, costs as much as $1500.

To counter this, Microsoft has tied with a local manufacturer Flextronics Inc. to manufacture 17,000 Xbox 360’s per week in Brazil. Doing so reduces the development cost by at least 40 per cent. So after this development an Xbox 360 console will cost… ahem, $799.

Microsoft has also reduced the Xbox Live subscription’s cost in Brazil, which will make it easier for people to check out the multiplayer component of the console.

Platform holders usually push in the developing countries when the console’s lifecycle is near the end, which should give it a good boost.

Tell us what you think in the comments section below.

Techudo.br