Game4U, the leading specialized retailer of video games in India, one of the fastest growing markets for video game software and hardware in the world, has announced that will be going all out for the upcoming launch of FIFA 15, the newest title in EA Sports’ long running soccer sim series. And of course, it makes sense too- FIFA is the biggest video game series in India, so it makes sense that the leading retailer will be making a push for the launch of its newest game as a major event, complete with a midnight launch, and perks for people who pre-order the game from them.

Mr. Jayont R. Sharma, Chairman and CEO of Milestone Interactive Group(the guys who run the Game4U chain of stores)  said, “We are very excited to launch FIFA 15 – one of the world’s most popular games across Game4u stores in India. Football as a culture is getting increasingly popular amongst today’s youth and we have seen a huge surge in pre- orders for the game over last year. I can’t wait until the mid-night launch and look forward to see you all there”.

FIFA 15 launches in India on September 26 for Xbox One, Xbox 360, PS3, PS4, and PC.

EA Sports UFC will be out on June 17th worldwide but clearly it’s the Indian release on June 20th that is worth watching out for. This is because along with the Bruce Lee character DLC you receive from pre-ordering the game from Game4u, you’ll receive exclusive MMA shorts.

How do you know they’re MMA shorts? Well, they’re black and shiny. That’s gotta be a start, right?

There are plenty of other good reasons to pick up EA Sports UFC since it will feature today’s top MMA stars including Jon Jones, Alexander Gustafsson and as mentioned above, the legendary Bruce Lee. Along with being the first game in the series developed on the EA Sports Ignite engine, it will also be the first title to feature female MMA fighters like Ronda Rousey and Miesha Tate.

EA Sports UFC will be available in India for the PS4 at Rs. 3999. Stay tuned for more information on the game as we near its release.

Milestone Interactive’s Game4u.com is currently holding its March Madness sale, which began on March 28th and will wrap up on April 7th.

Partnering with Zotac, Game4U is offering a 20 to 30 percent discount on digital titles which include Battlefield 4, Saints Row IV, Crysis Warhead, DmC: Devil May Cry, FIFA 14, etc. Those who manage to earn the top spender spot will be able to win a Zotac Zbox ID90 worth Rs. 50,000 along with 2 Zotac jerseys.

As for the games in question, Saints Row IV and DmC: Devil May Cry are good deals having been critically acclaimed. Saints Row IV in particular is one of the best open world games of last year and just a blast to play in general. Crysis Warhead is far beyond showing its age though and you should opt for FIFA 14 only if you really like the franchise and need your football fix.

Let us know what you think of the above deals in the comments below.

Indian game retailer Game4U has extended its operations into Southeast Asia with ventures in Singapore and Malaysia thus being the only video game retail brand to tap into the $18 billion market within the region.

Chairman and CEO of Milestone Jayont R. Sharma stated that, “Our goal is to be the top global games destination that offers the best-in-class products and services and provides a delightful consumer experience,” said . “PC gaming is popular in Southeast Asia and we have taken a big step towards achieving our vision by being the first Indian gaming e-retailer to set a digital download store in the region.

“We plan to continue adding features and product categories and will also introduce our coveted loyalty program – Team Elite, to gamers in Singapore and Malaysia very soon.”

Currently, Milestone is expecting a 100 percent year on year growth with the next three quarters leading to revenues in excess of $4 million. Game4U will further expand into countries such as Thailand, Philippines, Vietnam and Indonesia within the year.

Milestone Interactive has announced that MMO fans are now able to pre-order The Elder Scrolls Online. Developed by ZeniMax Online Studios, the game focuses on the war between several different factions in Tamriel to ascend to the throne.

Players will be able to pre-order it through Game4U and it will be available through the digital download service on April 4th 2014 for PC. It’s worth noting that both the Standard and Imperial Editions will be made available, with the former retailing for Rs. 4,499 and the latter costing Rs. 5,999. You get more than the normal game with both packs and are able to reap plenty of goodies.

However, you’ll also need to pay a monthly subscription fee of $14.99, which translates to Rs 929.38 per month. So in case you thought it was a one-time purchase, then think again. Both packs offer several days worth of early access and allow you to play as any alliance among the nine races. Stay tuned for more details as we near the game’s release.

Indian retailer Game4U has announced a midnight launch for the PlayStation 4 when it launches in January. The console will be out on January 5th 2014 with the launch event starting at 11:55 PM. The launch event will be taking place in the following locations:

• Mega Mall (Oshiwara, Mumbai)
• Infiniti Mall (Malad, Mumbai)
• Linking Road (Bandra, Mumbai)
• MGF Metropolis Mall (Gurgaon)
• MBD Neopolis Mall (Ludhiana)
• Elante Mall (Chandigarh)

The PS4 will launch with two – count ’em – two first party titles and a range of third party titles for consumers. So you can look forward to Killzone: Shadow Fall, Knack, Assassin’s Creed IV: Black Flag, FIFA 14, Injustice, and many more.

Make sure to preorder your console now, since there are limited supplies. The PS4 will retail for Rs. 39,990 with games retailing from Rs. 2499 to Rs. 4999. Will you be picking up the console when it launches? Let us know in the comments below.

Indian online retail store Game4U has announced that the PlayStation 4 is now available for pre-order. Set to release on January 6th 2014 with a bunch of first and third party titles, the console will retail for Rs. 39,990. Those who wish to secure their own console before release can either head to the retailer’s site or drop on by their store in Mega Mall, Andheri West in Mumbai for the same.

Game4U is also planning a special event for Team Elite members on December 22nd which will allow them to play full retail versions of the launch titles before the console’s release. The event will run from 12 PM to 8 PM and will offer a chance to experience Killzone: Shadow Fall, Knack, Need for Speed Rivals and FIFA 14 before their release with the console.

For more information on pricing for third party games, launch title or otherwise, head here. For those living outside Mumbai, you can also pre-order the console from Flipkart here.

Game4U, the retail arm of Milestone Interactive Group, which is one of the largest distributors and publishers of video games and related products in India, has announced that it will be expanding its retail footprint to Delhi and Bangalore too.

Delhi is of course the capital of India, and one of the places with the highest spending demographic in the country; Bangalore is a highly developed tech capital in India, and also has a primarily spending demographic. Both of these cities are ideal places for a video game retailer to expand to in the fastest growing market for video games in the world.

Commenting on the launch of the new stores, Mr Jayont R Sharma, Chairman & CEO, Milestone Interactive Group, stated “Our decision to enter the Delhi and Bangalore market is backed by the increasing consumer demand of our target group in these markets. With Game4u’s entry into Delhi and Bangalore, we extend our association with Hamleys and continue providing best-in-class products and services to our customers in these cities.

Milestone Interactive has announced that online retailer Game4U will be holding a year-end “Holiday Sale”, providing discounts on a number of big-name titles. Sure, they’re not the latest games, but discounts are always great. Some of the games included are Command & Conquer 4, Mass Effect 3 and Sleeping Dogs. Consumers will be able to avail discounts up to 60 percent on such titles.

While Command and Conquer 4 represents the weakest game in the series, Mass Effect 3 and Sleeping Dogs are both critically and commercially acclaimed across all platforms. Did we mention they’re tons of fun to play? Because there is that as well.

The sale will go on until January 1st 2014 and offer discounts and daily deals until then. See any games above that you like? Then head over to Game4U’s site for more information on which other titles are discounted and for how much. Stay tuned for more details on special deals and the like in the coming days.

Game4U, the online retailer for Milestone Interactive, one of the largest distributor and publishers of video games in India, has announced a Black Friday sale for digital versions of major PC games on its Game4U website.

Although neither Black Friday nor Thanksgiving are a thing in India, it seems that Indian retailers can’t resist joining in the cheap prices that the holiday festivities afford gamers worldwide- to that end, Game4U will have several brand new major titles available at a heavily discounted, 50% off price.

These games include major new releases like Battlefield 4, Need for Speed: Rivals, FIFA 13, and Battlefield 3. These games at half price off should be an attractive and alluring proposition for a historically price sensitive market.

It will be interesting to see if yearly discounts on games, game accessories, and game hardware become a thing in India going forwards. Maybe around Diwali every year (which is the biggest holiday and shopping season in the country?)