Heavy Iron Studios president Matthew Seymour and his fellow co-worker, in an interview with GamesIndustry.Biz, said that the PS Vita is going to fail, saying that if people wouldn’t pay 250 bucks for a 3DS, there’s no way there’d pay 300 for the Vita.

“With all due respects to Sony and Vita, it’s a car wreck,” he said. “And how about Xperia Play? I’d love to pull up the numbers on that.”

“If people aren’t willing to pay $249 for a Nintendo 3DS why would they pay $299 for Vite?” said Lyle Hall, another Heavy Iron Studios employee. “People don’t want to carry more than one thing in their pocket, that’s why Android and iPhone have done so well, they are the devices of choice, they offers multiple functions outside of gaming.

“The technology is sweet, I’m a huge fan of mobile technology, but I just don’t know there’s a market out there anymore for the hardware. I can’t see why you would want to put a device out that only does games.

“The consumer has spoken. We wanted to see that world exist – more players, more opportunities for us, but at the same time people don’t want that. Unless there’s a super technology paradigm shift it’s not going to shift back.”

Stay tuned for more info.