Hell Yeah! puts you in control of Ash, a devil rabbit and the prince of Hell. As so many celebrities are these days, Ash is the victim of a vicious smear campaign as somebody posts scandalous bath-time images of him up on the ‘Hell-ternet’. This is a really good way to piss off the prince of Hell. Ash gets so pissed off, in fact, that he wants to make sure that everyone who saw the photos dies.

It’s a totally reasonable, logical response, right? This is where you help Ash achieve his goal to destroy all of the monsters of Hell who have seen him in all his naked and embarrassing glory. And that turns out to be a whole lot of fun.

Tell us what you think in the comments section below.

“You are a devil rabbit named Ash, who also happens to be the prince of Hell and feared by all.”

Money.

“It’s you and your trusty driller (plus some other weapons and customization!) against everyone else.”

Money.

“Don’t feel bad; they all deserve to die! It’s you against Hell, after all. It’s Hell Yeah!”

Shut up and take my money!

But yes, dig it.

You are a devil rabbit named Ash, who also happens to be the prince of Hell and feared by all. You want him to burn in hell, and with your hot temper you can make revenge oh so sweet. It’s you and your trusty driller alone (plus some other weapons and customisation!) against everyone else. Drill your way to vengeance and explore the huge and varied world of Hell Yeah! Delving into the darkest depths of the underworld, you can ride the driller as a slaughter machine and exterminate those rude and ugly monsters by blasting and tearing them apart on your mission to get Fat Rabbit. Don’t feel bad, they all deserve to die! It’s you against all Hell, after all. It’s Hell Yeah!

The game is published by Sega and is due for the PlayStation 3, Xbox 360 and PC this summer. Its under development at Arkedo Studio.

SEGA have announced Hell Yeah! Wrath of the Dead Rabbit. The game is being developed by Arkedo Studio and will be released on PSN, XBL and PC.

You are a devil rabbit named Ash, who also happens to be the prince of Hell and feared by all. You want him to burn in hell, and with your hot temper you can make revenge oh so sweet. It’s you and your trusty driller alone (plus some other weapons and customisation!) against everyone else. Drill your way to vengeance and explore the huge and varied world of Hell Yeah! Delving into the darkest depths of the underworld, you can ride the driller as a slaughter machine and exterminate those rude and ugly monsters by blasting and tearing them apart on your mission to get Fat Rabbit. Don’t feel bad, they all deserve to die! It’s you against all Hell, after all. It’s Hell Yeah!

“The divine union between Arkedo and Sega results in the devilishly good product we can all sinfully be excited about. Hell Yeah!” commented Haruki Satomi, Senior Vice President of Digital Business at Sega of America.

“Yes: divine. Exactly the words we were looking for! Now if you will excuse us for a moment, we have a quote by a Sega  VP to show our mums. Then we’ll be back: we have a great game to show!” added Camille Guermonprez, Studio Chef at Arkedo Studio.