This data, along with much more, was revealed today by Ian Bramley, senior director of Ipsos Media, a leading market research company commissioned by the ISFE.

These reports claim to be the most comprehensive view of the European video game market to date, covering every platform and genre.

Bramley also shed a whole host of other interesting statistics about gaming habits in Europe:

• 37% of UK residents, 21m people, played games in the past 12 months.
• 50% of French residents, 29m people.
• 40% of German residents, 31m people.
• 90% of 11-year olds in Europe play games of some form.
• Over 40% of 6-10 year-olds use apps.
• Just over 10% of 45 or older use apps.
• Nearly 25% of 11-14 year-olds in UK play games on social networks
• Only 5% of UK residents play apps, online and retail games.
• 68% of UK children play retail games. 65% play online, 43% use apps and 31% play all three.
• 25% of UK residents play games on PC or MAC.
• 25% of UK residents play games on consoles.
• Around 80% of gaming revenue is through retail games.
• 16% of UK market is in pre-owned games, 18% in France.
• Half of all games played in Q1 2012 were apps.
• Angry Birds most popular game in UK in Q1 2012 with 10% of the market

Source: MCV, GameTrack

]]> https://gamingbolt.com/21m-gamers-in-uk-according-to-isfe/feed 0 91187 https://gamingbolt.com/gears-3-is-the-most-anticipated-game-of-2011 https://gamingbolt.com/gears-3-is-the-most-anticipated-game-of-2011#comments Wed, 16 Feb 2011 17:54:48 +0000 http://gamingbolt.com/?p=22047

To celebrate their upcoming GamePlan Insights research tool, Ipsos have released a new chart of the most anticipated titles, ranked by purchase intent. Despite a few differences in what US and UK gamers are looking forward to in the whole list, both nations are apparently most anxious about the launch of Gears 3.

The company has stated that “based on recent data pulled from GamePlan UK, Sony appears to be well positioned in 2011; three of the top ten and five of the top 25 most anticipated titles are first-party PlayStation offerings. Microsoft stakes claim to the most anticipated title of the New Year, Epic Games’ Gears of War 3, however; only two of the top 25 titles are first-party Xbox 360 titles. Nintendo is publishing the only Wii title in the top 25: The Legend of Zelda: Skyward Sword.”

Ipsos’ Director of Gaming Insights, Nick Williams, further added that “while Kinect has the slight edge over Move in the battle of new motion control peripherals, Sony has orchestrated a diverse 2011 lineup of exclusive software that could see it regain control of the UK console wars. As projected by our tracking data, the recently released Gran Turismo 5 and LittleBigPlanet 2 have been well received by UK gamers, and the pending launch of Killzone 3 (ranked 2nd) should add to PlayStation’s momentum in 2011.”

See the picture above for the full list.

Thanks to Industry Gamers for the info.