Microsoft E3 by solving the challenge of finding the entertainment you want, quickly and easily. The solution: voice search with Bing on Xbox 360. Bing on Xbox searches Netflix, Hulu Plus and ESPN, as well as music, video and Xbox LIVE Marketplace to find exactly the entertainment you want to enjoy. With Bing on Xbox and Kinect for Xbox 360, you can effortlessly find the games, movies, TV shows, sports and music you want. You say it, Xbox finds it.

“This is an incredible time of growth and innovation for our business leveraging technologies that see us, hear us and connect us all together,” said Don Mattrick, president of the Interactive Entertainment Business at Microsoft. “This year by bringing together the power of Kinect for Xbox 360 and the intelligence of Bing, we are transforming how people enjoy entertainment.”

Over the past two years, Microsoft has joined with some of the world’s largest TV operators to bring live television to Xbox LIVE in the United Kingdom with Sky TV, in France with Canal+ and in Australia with FOXTEL. Now, Microsoft has announced its commitment to expand access to live television programming on Xbox 360 to more providers in the United States and around the world during the upcoming year. Consumers will enjoy news, sports and their favorite local channels, all just a voice command away, on Xbox 360. Also this year, Microsoft is teaming up with Ultimate Fighting Championship (UFC)* to bring the depth of the world’s best mixed martial arts programming to Xbox LIVE. Featuring live matches, classic fights, interviews and exclusive behind-the-scenes looks into the lives of the world’s greatest fighters, access the octagon in an all-new interactive way only through Xbox 360.

“Unreal Engine 3 has been used for Kinect since day one,” said Mark Rein, vice president of Epic Games. “Unreal Engine 3 is powering the latest Kinect experiences which enable you to build an avatar in your likeness, play with bobbleheads, animate real life objects onscreen and be creative in the game environment in ways that we couldn’t have imagined a few years ago.”

Source: Press Release

Microsoft announced Kinect Fun Labs, Microsoft’s own take on the LittleBigPlanet genre, which will feature Kinect apps developed by anybody and everybody. Looks like Microsoft is finally recognizing Kinect hacks as legitimate, huh?

The many apps that were shown off included an avatar creation tool using Kinect recognition and a finger tracking app. While all of this is cool, it really doesn’t interest me as a hardcore gamer. The technophile in me though? Well, that guy screamed ‘it’s just like the 3DS’s Augmented Reality!’

The service launches NOW, so if you want some really cool Kinect apps (and trust me, they are genuinely, legitimately cool), then you might want to check it out now.