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	<title>london lift &#8211; Video Game News, Reviews, Walkthroughs And Guides | GamingBolt</title>
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		<title>Microsoft&#8217;s Lift London Studio Working on Four F2P Games</title>
		<link>https://gamingbolt.com/microsofts-lift-london-studio-working-on-four-f2p-games</link>
					<comments>https://gamingbolt.com/microsofts-lift-london-studio-working-on-four-f2p-games#respond</comments>
		
		<dc:creator><![CDATA[Pramath]]></dc:creator>
		<pubDate>Tue, 09 Jul 2013 11:16:17 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[F2P]]></category>
		<category><![CDATA[free to play]]></category>
		<category><![CDATA[london lift]]></category>
		<category><![CDATA[Microsoft]]></category>
		<guid isPermaLink="false">http://gamingbolt.com/?p=164305</guid>

					<description><![CDATA[New projects are 'services,' not 'games.']]></description>
										<content:encoded><![CDATA[<p style="text-align: center;"><a href="https://gamingbolt.com/wp-content/uploads/2011/09/800px-Microsoft_Game_Studios_logo.png"><img fetchpriority="high" decoding="async" class="aligncenter  wp-image-46265" alt="800px-Microsoft_Game_Studios_logo" src="https://gamingbolt.com/wp-content/uploads/2011/09/800px-Microsoft_Game_Studios_logo.png" width="620" height="349" /></a></p>
<p>Microsoft, I know we all asked for more exclusive Xbox games developed by your first party studios, but free to play games was not what we had in mind.</p>
<p>EG <a href="http://www.eurogamer.net/articles/2013-07-09-microsofts-lift-london-working-on-four-projects-all-f2p">reports</a> that Microsoft&#8217;s Lift London Studio has confirmed that it is working on four new F2P projects. Specifically, the new projects are slated to show off Microsoft&#8217;s cloud and connected services.</p>
<p>The new games are being developed in conjunction with indie team Dlala; these games are slated for digital platforms, including tablets and mobile devices, and each of these games is being viewed internally as an ongoing service.</p>
<p>Defending the studio not making triple A projects and working on glorified mobile games instead, studio boss Schuneman said: “We should look to rethink what triple-A stands for. Triple-A is not about team size or budget or what device it’s on. Triple-A could mean addressable audience times ambition. It’s about quality and audience scale. Clash of Clans is triple-A. Halo is triple-A. And a 21st century service is about how you represent your audience and generate content that’s culturally relevant.”</p>
<p>To that end, he said that they would be &#8220;working across all Microsoft platforms, powered by the cloud, delivered to the connected audience.”</p>
<p>Oh dear, that just sounds horrible, but we&#8217;ll give it a chance, I suppose.</p>
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