“The company remains confident about its growth prospects, expecting net subscriber additions in 2010 of 3.2 – 4 million. We think that this growth, while likely to continue for two to three years, is unsustainable” he stated. “We believe that 800,000 of the subscribers added in 2009 were from the addition of Netflix to Microsoft’s Xbox 360 dashboard, and think that this figure will subside to around 300,000 – 400,000 per year in 2010 and beyond.”

A bold statement, and some very large figures being thrown about too. He further acknowledged that there is a limit to the growth, though. He stated that the PS3 user base in the US- the only region Netflix is available in- is not as big as the Xbox, and although Wii’s continue to sell like hotcakes, “fewer than 35% ” are connected to the internet.