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	<title>Morpheme &#8211; Video Game News, Reviews, Walkthroughs And Guides | GamingBolt</title>
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	<lastBuildDate>Fri, 31 Jan 2014 12:20:46 +0000</lastBuildDate>
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		<title>Zynga Purchases Middleware Company Behind GTA V, Max Payne 3, MGS Tech</title>
		<link>https://gamingbolt.com/zynga-purchases-middleware-company-behind-gta-v-max-payne-3-mgs-tech</link>
					<comments>https://gamingbolt.com/zynga-purchases-middleware-company-behind-gta-v-max-payne-3-mgs-tech#comments</comments>
		
		<dc:creator><![CDATA[Ravi Sinha]]></dc:creator>
		<pubDate>Fri, 31 Jan 2014 11:47:13 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Don Mattrick]]></category>
		<category><![CDATA[Euphoria]]></category>
		<category><![CDATA[Grand Theft Auto V]]></category>
		<category><![CDATA[Max Payne 3]]></category>
		<category><![CDATA[Morpheme]]></category>
		<category><![CDATA[next gen consoles]]></category>
		<category><![CDATA[Red Dead Redemption]]></category>
		<category><![CDATA[Zynga]]></category>
		<guid isPermaLink="false">http://gamingbolt.com/?p=185771</guid>

					<description><![CDATA[Purchases NaturalMotion for $27 million.]]></description>
										<content:encoded><![CDATA[<p><a href="https://gamingbolt.com/wp-content/uploads/2013/12/12.-GTA-5.jpg"><img fetchpriority="high" decoding="async" src="https://gamingbolt.com/wp-content/uploads/2013/12/12.-GTA-5.jpg" alt="12. GTA 5" width="620" height="349" class="aligncenter size-full wp-image-182434" srcset="https://gamingbolt.com/wp-content/uploads/2013/12/12.-GTA-5.jpg 1280w, https://gamingbolt.com/wp-content/uploads/2013/12/12.-GTA-5-300x168.jpg 300w, https://gamingbolt.com/wp-content/uploads/2013/12/12.-GTA-5-1024x576.jpg 1024w" sizes="(max-width: 620px) 100vw, 620px" /></a></p>
<p>For all of its bungling mistakes, Zynga &#8211; thanks to CEO Don Mattrick &#8211; may have struck gold this time. It recently acquired NaturalMotion for $527 million. NaturalMotion has a few interesting mobile games but their biggest asset is in the development of middleware like Morpheme and Euphoria.</p>
<p>If that sounds familiar, it&#8217;s because Euphoria is responsible for powering all of Rockstar&#8217;s games, most notably Red Dead Redemption, Grand Theft Auto IV and V, Max Payne 3 and more. It was also used in the Metal Gear Solid franchise, Tekken 5, Star Wars: The Force Unleashed and other titles. But it&#8217;s Rockstar&#8217;s use which could bring in a hefty amount for Zynga given the success of its open world games.</p>
<p>Both middleware are optimized for next gen consoles and PC, so it&#8217;s not like it&#8217;s going to go out of style soon with the publisher/developer either. Whether Mattrick and Zynga make the best use of NaturalMotion&#8217;s mobile titles and employees is up for debate but no one can deny the genius of this move. What are your thoughts? Let us know below.</p>
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