Users have pointed out that the vehicle showcased is Ferrari, which hasn’t been seen in the Need for Speed series it was featured as DLC for the first SHIFT. It’s omission from games like Underground, The Run and Most Wanted could most likely be attributed to the illegal activities and destruction taking place in all three games.

Which means that whatever this new Need for Speed is, either EA managed to work out a deal with the manufacturer – or it’s going to be something in the vein of Hot Pursuit. The new Need for Speed will most likely be coming to current gen consoles, but we sense a next generation console spin as well.

Stay tuned for more details as EA reveals all.

A single image (above) was provided showing a souped-up sports car with the “Pursuit” label perfectly visible. The only clue EA gave as to the game’s identity was the tagline which reads, “Have no rules, show no mercy”.

Sounds like the plot for the next Expendables film.

Regardless, given the response that Forza Motorsport 5 received and the announcement of Gran Turismo 6 by Sony for the PlayStation 3, it’s high-time EA gets back into the driver’s seat for their premier racing franchise. Hopefully it’ll become an even bigger success than the slightly underwhelming NFS: Most Wanted by Criterion Games.