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	<title>Nicholas Lovell &#8211; Video Game News, Reviews, Walkthroughs And Guides | GamingBolt</title>
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		<title>Ubisoft&#8217;s DRM is &#8220;too draconian&#8221;</title>
		<link>https://gamingbolt.com/ubisofts-drm-is-too-draconian</link>
					<comments>https://gamingbolt.com/ubisofts-drm-is-too-draconian#comments</comments>
		
		<dc:creator><![CDATA[David Brayman]]></dc:creator>
		<pubDate>Fri, 28 May 2010 20:05:30 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[DRM]]></category>
		<category><![CDATA[Nicholas Lovell]]></category>
		<category><![CDATA[Ubisoft]]></category>
		<guid isPermaLink="false">http://gamingbolt.com/2010/05/28/ubisofts-drm-is-too-draconian/</guid>

					<description><![CDATA[Top analyst Nicholas Lovell, founder of Gamesbrief.com, has told PC Zone that DRM only gives pirates a better experience then the honest consumers as it is &#8220;too draconian&#8221; he continued saying: &#8220;There is no doubt in my mind that pirates now have a better experience than legitimate consumers&#8221;. Nicholas suggested that publishers will &#8220;see piracy as [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Top analyst Nicholas Lovell, founder of Gamesbrief.com, has told PC Zone that DRM only gives pirates a better experience then the honest consumers as it is &#8220;too draconian&#8221; he continued saying: &#8220;There is no doubt in my mind that pirates now have a better experience than legitimate consumers&#8221;.</p>
<p>Nicholas suggested that publishers will &#8220;see piracy as the start of a relationship with a future consumer, not theft&#8221;.</p>
<p>When he was asked about other ways to make a honest profit he suggested giving &#8221; the whole game away entirely for free, make it small and charge for DLC&#8221;,he continued offering to&#8221;Slash the marketing budget and rely on pirated copies to spread the word about how good your game is, then charge for additional elements&#8221;.</p>
<p><a href="https://gamingbolt.com/wp-content/uploads/2010/05/ubisoft.jpg"><img fetchpriority="high" decoding="async" class="alignnone size-full wp-image-8697" src="https://gamingbolt.com/wp-content/uploads/2010/05/ubisoft.jpg" alt="ubisoft logo" width="505" height="285" /></a></p>
<p><a href="http://www.computerandvideogames.com/article.php?id=248830">Source</a></p>
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