Hi-Rez Studios has already started running advertisements for its free-to-play MOBA Smite. Much like how it works with mobile games within the same space, PlayerWON will give players the option to watch an advertisement segment lasting for about 15-30s in exchange for in-game rewards.

Which titles from EA’s existing and upcoming catalog will be showcasing such advertisements remains a mystery, but Apex Legends seem to be one of the games ripe for such integration. Given how popular in-game advertisements and concerts have gotten over the years with titles like Fortnite, many others will likely follow in the footsteps of EA and Hi-Rez, especially given the number of free-to-play titles on the market.