Activision will be heading to San Diego Comic Con, highlighting and showcasing, specifically, Skylanders: Trap Team on July 24; this will mark the game’s gameplay debut to the world, and will be the first time fans get to go hands on with the title. To generate some buzz and enthusiasm, Activision will be offering $5000 in prizes to fans who win the best costume contest. Yes, there is a best costume contest, that is inviting you to dress up as your favorite Skylanders character.

Apart from the costume contest and the gameplay demo, Activision will also be holding a Skylanders panel “Skylanders: The Creative Process of Bringing Toys to Life,” where members of the Skylanders team will offer insights into the development process of one of the world’s most loved and successful Toys-to-Life video game franchises.

Skylanders: Trap Force launches later this year for all home consoles, and Nintendo 3DS. Stay tuned to GamingBolt for more coverage.

Skylanders: Trap Team is the fourth and newest iteration of Activision’s amazingly popular Skylanders franchise, which mixes toys with video games using some neat NFC trickery. Trap Force was originally announced a few weeks ago, but we haven’t had the chance to see much of the game in action. Taking advantage of the fact that it is E3 week, Activision just gave is a new trailer for the title, which seems to be teasing the spirit of ‘discovery.’

The Skylanders franchise is amazingly lucrative for Activision- it has generated over $1 billion in revenue for the publisher, and is one of last generation’s breakout success stories. The series is so successful that it has seen other leading entertainment brands, such as Disney and even Nintendo, try to imitate its success. Skylanders: Trap Force will be due out on Xbox 360, Xbox One, PS3, PS4, Wii U, and Nintendo 3DS later this year.