SEGA and RHM Solutions have launch the full official online store for Sonic the Hedgehog merchandise in Europe. There will be a fantastic offer of 15% discount across all stock available here (excluding items already discounted). Customers will simply need to use the JANSALE15 promotional code when prompted, and the offer runs until the end of January 2012 with no limit on the amount of times it can be used. Although currently only live in Europe, plans are in place to launch a similar store for the USA and other American markets at a later date.

Sonic merchandise soft launched for the European markets in December 2011 and carries a range of Sonic the Hedgehog figurines, stationery items, apparel, consumer electronics, collectables, posters and DVDs. The store is managed and run by RHM Solutions on behalf of SEGA, and RHM Solutions also take care of order fulfilment and shipping.

The range of goods available in the store is set to widen throughout 2012 with the site offering a loyalty system for registered members. Reward points can be earned every time items are purchased through the store and can be redeemed on future orders. The store will also run various seasonal sales and promotions throughout the year, information on these will be posted via SEGA community channels.

“Sonic the Hedgehog’s fan base has grown continually over the past twenty years and the   demand for branded merchandise has increased along with his popularity” commented Sissel Henno, Head of Brand Licensing SEGA Europe.  “By teaming up with RHM Solutions we are able to provide something for all Sonic fans with an online store that includes fashionable apparel, collectible figurines, stylish stationery and much more.  We are looking forward to seeing how the store evolves and how consumers can engage with the brand in a new way.”

Here is a partial list of release dates:

* Sonic 2 – free for PS Plus users on April 6th, released onto PS Store on April 20th
* Streets of Rage 2 – free for Plus users on May 4th, released onto PS Store on May 18th
* Golden Axe 2 – free for Plus users on June 1st, released onto PS Store on June 15th

Thanks to Playstation EU Blog for the info.