When Sony released its previous ad called “Long Live Play”, little did they know that it would go viral and accumulate over 11 million views in a short while.

They’ve released a new one, and it’s probably a small teaser to keep gamers hyped for the full trailer. The ad called “The Reload” features one woman that was visible in the old Long Live Play ad as well.

After you watch the video till the end, it shows 23/10/2012, which means it’s probably the new Playstation Store that is set to launch on the same date. Well if you’re anticipating a new exclusive or The Last Guardian release date you will be sorely disappointed, because it looks something related to the store only.

However, it’s Sony, and we know for a fact that they are unpredictable. What do you think? Let us know in the comments section below.