Ever wondered why you’re having a hard time finding the Xbox One Elite Controller? It hasn’t been easy for Microsoft which seemed to underestimate the demand for the same. According to Microsoft CMO Chris Capossela who spoke to Geekwire’s Windows Weekly, the company wanted to build many more units.

“Here’s the product we totally underestimated. If I could have built 10 times the number I built, I would have. We got that feedback at E3 that it was awesome, but maybe the price was a little too high, and so that influenced how many we produced.

“On the Monday and Tuesday before Thanksgiving, myself and Kevin Turner our COO, and the guy who runs our stores, David Porter, we go around and visit 30 or 40 different stores. Best Buy and GameStop and AT&T and Verizon and Microsoft Stores, just to see how things look, and the one thing we heard from everybody was, ‘You needed to make way more of these controllers.'”

Sadly, the controller is still sold out in major retail stores. Keep checking back though and let us know whether you’ve had a chance to pick one up.

Microsoft’s latest and greatest controller for the Xbox One, the Elite controller, has been selling gang busters since it released on October 27th next to Halo 5: Guardians. The response was so great that Xbox boss Phil Spencer wasn’t even sure if consumers would be able to find one for Christmas.

Spencer did state that the company was working hard to restock as soon as possible but in speaking to a fan on Twitter who managed to pick up their own controller, he saidm “I’m glad you found one. We keep shipping more in but they sell out instantly.”

The Xbox Elite controller retails for $149.99 and includes an interchangeable D-Pad, thumbsticks, hair triggers and other customization options for players. It’s been widely praised for its feel and range of customization, though some have admitted to accidents with the hair triggers (see “deleting Destiny characters accidentally”). Have you purchased an Elite controller? Let us know your thoughts on it in the comments.

Curious about how deep the customization and button mapping can get for the Xbox One’s Elite controller which goes on sale in the next few weeks for $150? A new video for the controller has been released which showcases the various configurations one can use. Check them out below.

According to the video, you can save up to 250 different remapped configurations in your library. You can even assign two to a specific switch which then allows you to switch between the two. The video also showcases the sensitivity for the thumbsticks and how they can be tuned using either pre-built curves or by customizing them yourself. Triggers can be re-modified as well depending on your preference of sensitivity.

The Xbox One Elite controller releases on October 27th and will be out on the same day as Halo 5: Guardians for the console. What are your thoughts on the customization options? Let us know in the comments below and stay tuned for more information on the same in the coming weeks.

Just ahead of Gamescom the UK version of Amazon was running a special on the Xbox One Wireless Elite Controller that saw it’s price cut in half, according to Eurogamer. It seems that if that sale was indeed large and in charge, it was also incredibly popular because the site is now sold out. The same sale was not offered to the regular Xbox One controller and it doesn’t appear that the deal is being offered on the US site either.

It seems that Amazon did this specifically because of the massive gaming conference that is taking place in Germany. Of course, by all accounts Microsoft is winning Gamescom something fierce. It appears this particular deal might have been yet another way for the company to win over gaming fans in a big way. This new controller was announced back in June, just before E3 kicked off. The controller is part of a bigger move by Microsoft to gain some ground on Sony and the PS4.

Sony isn’t attending Gamescom this year and that has meant that Microsoft has been able to grab the spotlight all for itself. By all accounts the company has totally managed to do just that. Selling on its own, the Xbox One Elite Wireless Controller is priced at $149, which means that the 42 percent price cut on the Amazon UK website was quite impressive indeed. Whether or not that deal will be back is anyone’s guess considering just how big the deal was and that it was unannounced.

Now this is somewhat obscene – Microsoft took the covers off its Xbox Elite Wireless Controller for the Xbox One and PC. Based on earlier leaks, most of us were expecting the inclusion of a 3.5 mm headphone jack. As it turns out, there’s much more.

The Elite Wireless Controller has a large amount of customization including custom paddles on the back which can be modified, hair trigger locks, the ability to swap out the analog sticks and D-pad, button remapping and much more. There’s also no denying how sleek it looks – now let’s hope the price isn’t too harsh for some of us.

A release date for the Xbox Elite Wireless Controller will likely be announced soon so stay tuned for more information and let us know what you think in the comments below. Is it truly for pro-level players or simply full of gimmicks? Tell us what you think and watch the trailer below.