Comments on: Xbox One Hits An All Time Low In Japan https://gamingbolt.com/xbox-one-hits-an-all-time-low-in-japan Get a Bolt of Gaming Now! Thu, 25 Jun 2015 22:44:00 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: Devon Day https://gamingbolt.com/xbox-one-hits-an-all-time-low-in-japan#comment-263385 Thu, 25 Jun 2015 22:44:00 +0000 http://gamingbolt.com/?p=235800#comment-263385 This should not be surprising by any means. Microsoft initially had a ~$70-100 million advertising budget when the original Xbox was launched in Japan. The 360 only did so well due to price; brand loyalty to the Sony brand still enormous even after the PS3 price disaster. Once the big name JRPG’s hit the Far East, the Xbox Brand went back to 6th gen. status of selling poorly outside of the United States.

This ultimately brings up the conclusion that outside the United States and United Kingdom that the Xbox Brand doesn’t have much to no pull in terms of recognition. Sony has Europe locked down; Nintendo and Sony duking it out on Japan in the 7th gen of consoles to the PS4 taking it all together. It really is disheartening if you work for Microsoft or a gamer from a region they are not doing well. Since Microsoft doesn’t have much pull, this leads to fewer deals in the Far East and Europe. Fewer deals equals fewer fans; leading to a smaller install base and loss in fiances and resources as a result. It really does suck. 🙁

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