Just like EA Games, EA Sports and EA Play are under EA, yet publish their games under their own names, BioWare will also do the same, and has been declared by EA as one of their only four publishing labels. All four of the will, of course, be managed by recently promoted former EA Games president Frank Gibeau.
Ex-EA Mobile GM Barry Cottle will now lead EA Interactive, says a post on EA.com. “First, I think it’s a great reflection on EA that we are able to tap so much world-class leadership from within our own ranks,” said EA CEO John Riccitiello. “The depth of talent and leadership in this company is inspiring.
“Second, as I look across EA and back on its history, I come to an important realization. The people who succeed here are the ones who map their creative vision over a deep understanding of what our consumers want. Our Label structure reflects that strategy. It creates a close partnership between developers and product marketers that connects the creative process to our consumers.”
Stay tuned to GB for more info.