Now this is an awesome intiative. UK retailer GAME will be doing lock-ins for its stores, which are to be after-hours community events where gamers can play titles prior to their release. The first deal has been done with EA, and will run throughout January during which gamers get to experience Dead Space 3 a good few weeks before the initial release.
Did we mention snacks and drinks? Because there will be snacks and drinks.
Of course, the lock-in is on a first come, first serve basis, and you’ll need to write your name down in the store or tweet the relevant shop. And sorry kids but you have to be over 18 to take part.
The trial includes 18 shops across the UK with dates and locations listed below.
6th January 2013: Westfield Stratford
6th January 2013: Birmingham Bullring
6th January 2013: Glasgow
8th January 2013: Newcastle
9th January 2013: White Rose, Leeds
9th January 2013: Kingston
11th January 2013: Watford
13th January 2013: Sheffield Meadowhall
13th January 2013: Cardiff
13th January 2013: Bluewater
15th January 2013: Nottingham
15th January 2013: Southampton
17th January 2013: Norwich
17th January 2013: Reading
19th January 2013: Bristol
20th January 2013: Thurrock
20th January 2013: Manchester
7th February 2013: Belfast
Look forward to more such lock-ins if the first one is received well.
Source: Eurogamer