When it comes to game trade shows, the big two most think about tend to be E3 and Tokyo Games Show, each hosted once a year in America and Japan, respectively. There is a third that tends to fly under the radar for a lot, and that’s Europe’s Gamescom. The trade show is held annually at the Koelnmesse in Cologne, North Rhine-Westphalia, Germany. This year, it looks like they are trying to change that by announcing that the show will have a live pre-show.
As you can see from the tweet below, Gamescom 2019 will kick off with Opening Night Live, hosted by Geoff Keighley. Keighley is the annual host, and behind the scenes organizer, of The Game Awards, which has come to be held annually in December. Keighley is somewhat of a fixture within the gaming industry, and most likely his attachment will help to get more eyeballs on the European show.
Opening Night Live will be hold August 19th at 11 am PDT, while Gamescom itself starts the next day, August 20th and runs up to the 24th. Whether or not the live show will feature game reveals or trailers, or will simply be an overview of Gamescom, is not clear at this time.