The two biggest shooters in the world today are unquestionably Call of Duty and Halo. While both games have their own dedicated followings, one wouldn’t be wrong in assuming there are many similarities between the two, especially with regards to their focus on multiplayer.
However, 343 Industries executive producer Dan Ayoub told CVG that he believes there’s enough to set the brand apart from Call of Duty. “I think what differentiates us as a brand from CoD is our story. I think one of the reasons Halo’s been around as long as it has is that there’s a really rich story, a huge universe – we have so many stories that we can tell.” At this point, Ayoub believes the company has “only scratched the surface” in terms of the story department.
“People really care about Johnson, Cortana, the Arbiter and want to know what’s going to happen to them. I think that just creates not only a loyalty but an eagerness, and when I think about why Halo’s been around so long, it always comes back down to that–on top of just amazing gameplay.”
The next game in the series is Halo 5: Guardians which will release on the Xbox One in 2015 and continue the story of Master Chief but with a new protagonist in the form of Agent Locke.