Looks like Pokemon GO has been an even bigger success than anyone could have imagined- the game, which has been topping charts, and causing Nintendo’s shares to soar ever since it released, has apparently caused Nintendo’s stock price to surge by 33%, which is the biggest rise in their stock price since 1983. That’s right, even the Wii, DS, and 3DS didn’t cause Nintendo’s stock to rise as dramatically as Pokemon GO has done.
And what is the real world, tangible impact of this stock rise? Nintendo has had $7.5 billion added to their market valuation as a result of this gain in their stock price. It’s basically nuts if you think about it, just how much a mobile game has done for them overall- it implies that Pokemon GO could be far more beneficial to Nintendo’s bottom line in the long run if they can sustain its success.
Hopefully, Nintendo can learn some lessons for their mobile game strategy going forward as a result of GO’s success. And hopefully, the money they earn from this game can be funneled into subsidizing their consoles, and high end games. Pokemon GO is out now on iOS and Android smartphones in Australia, New Zealand, and the United States right now. The game is due to release in other regions around the world soon.