OUYA To Release in Target, Best Buy, GameStop This June

Despite backers receiving their consoles early, retail launch will follow shortly after.


Android console OUYA, fully funded by Kickstarter, will be launching in several US retail stores this June. This includes the big name players like Target, Best Buy and GameStop, and comes about three months after backers of the campaign receive their consoles in March.

Pre-orders are currently on and the OUYA will be sold at $99.99 with one touchpad controller; additional controllers will cost $49.99 each.

Speaking the Wall Street Journal, CEO Julie Uhrman stated that, “We want to support Ouya as best we can, both online and in physical retail, making sure there’s visibility for the product, to see content and demo the box.

“Those are all conversations we’re having with retailers. Retail partners of this size don’t just jump into business with every company that has something to sell. We’re providing something that has responded so well to gamers and developers.”

Uhrman didn’t say much about how many developers were on board but promised “inventive and creative [content] that has never been on the television. This announcement…is that we now have more than just dreamers behind us, we have established companies that do their due diligence that believe there’s an opportunity for bringing great content back to the television.”

Source: GIBiz

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