Persona games are often the most popular for their identifiable and endearing cast of characters more than anything else; so it makes sense that a lot of the merchandise around the games focuses on that, too. For instance, at the Wonder Festival 2018, Atlus announced that Ryuji and Haru would both be getting new Figma figurines, depicting them as their Phantom Thief alter-egos Noir and Skull respectively.
They also showed off a prototype of the previously announced figure of Makoto Niijima as Queen for the very first time, and it looks great- it’s extremely well articulated, and Makoto fans will probably want to get their hands on one (I know I’m picking one up as soon as I can). Obviously, the final figure will actually have all the right colors and everything.
For those of you who don’t know, Figmas are high quality, well articulated figures that sell for cheaper prices than figures can often go for (usually sub $100). Previously, Figmas for Joker and Futaba have been announced as well.