In terms of the response it’s received, PopCap Interactive’s Plants vs. Zombies 2: It’s About Time has been its biggest release yet.
CEO Dave Roberts stated to Geekwire that, “It’s a big release. It is the biggest release for PopCap. So far so good. The numbers are looking awesome, and the Apple promo hasn’t event kicked in yet. The fact that we hit number one in the app store charts, based purely on – I mean there’s nothing, seriously. I don’t think anyone at EA has seen anything go up that fast to the top downloads.
“By 6AM this morning, it was already at number one. Literally, between 5AM and 6AM. My guess, by lunch today, we will have hit the same number of downloads that it took us five months to hit in the first version. It probably took us close to a year to hit that number on the PC.”
Plants vs. Zombies 2 released last week for iOS, and courted some controversy for its new free to play model. Check out our review here.