The PlayStation VR is a high end virtual reality headset, being sold at a relatively mass market price of $399, which is a third of the price that the Oculus Rift is sold for, and half the price of an HTC Vive. So you would think that Sony would be taking a heavy hit on it financially- or, at best, maybe breaking even. Right?
Well, as it turns out, Sony are already turning a profit on the headset. Speaking to Polygon (via DualShockers), Sony Interactive Entertainment World Studios chairman Shawn Layden confirmed that “[Sony are] making money on the VR console.”
This is ultimately good news, because it means Sony are less likely to drop the PlayStation VR if sales slow down, like they did the PlayStation Move and PlayStation Vita. It also means that they will have enough breathing room to drop the price on the PSVR further later- so it could, in fact, truly go on to become the first mass market VR device.