Pretty big achievement for Sony, as they have officially passed 22 million in Europe. Sony had a rocky start this gen with prices being more expensive than their US counterparts, it was always going to be a hard sell. But Europe proved that Sony can count on them, and it shows.
“PS2 across our territory went well over 50m units. We’re at 22m on PS3. So there’s lots of life in that still to come,” said Jim Ryan, SCEE head, to MCV.
“The new price for PS3 will make the console accessible to a broad range of new consumers”
“It was essential that we supported it with a heavyweight campaign. The announcement also kicks off a busy period with major campaigns for Resistance 3, DanceStar Party, PS Move, the new PSP and Uncharted 3,” said Alan Duncan, marketing manager, SCE.
Sony seems to be promoting the new price heavily, and it remains to be seen if it will have an effect.