In the burgeoning VR segment, Sony has the undisputed lead with the PlayStation VR, which has managed to take about half the market for premium VR headsets for itself. However, the fact that the PSVR is doing as well as it is at the expense of the other headsets does not seem to be bringing Sony much joy.
Speaking with Reuters, Andrew House, chief executive of Sony Interactive Entertainment Inc. admitted that he would rather that the other VR headsets be doing a bit better than they are right now- since it would end up being indicative of a healthier market segment than if Sony were the only ones doing okay.
“I’m not entirely comfortable being the market leader in VR by such a margin that seems to be happening right now,” House said. “With such a brand new category you want a variety of platforms all doing well to create that rising tide and create the audience.”
He’s not wrong- other platforms could be doing far better than they are, and PlayStation VR could maintain its lead, if the VR segment were healthier. That they are not is indication of the fact that for now, the VR audience simply is not there- a problem that is hopefully resolved over time as the technology matures and comes down in price.