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	<title>DevGAMM &#8211; Video Game News, Reviews, Walkthroughs And Guides | GamingBolt</title>
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		<title>LawBreakers- Former Publishing Exec Schedules Inflammatory Talk About The Game, Then Cancels It</title>
		<link>https://gamingbolt.com/lawbreakers-former-publishing-exec-schedules-inflammatory-talk-about-the-game-then-cancels-it</link>
					<comments>https://gamingbolt.com/lawbreakers-former-publishing-exec-schedules-inflammatory-talk-about-the-game-then-cancels-it#respond</comments>
		
		<dc:creator><![CDATA[Ashish Isaac]]></dc:creator>
		<pubDate>Fri, 10 Aug 2018 19:19:42 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Boss Key Productions]]></category>
		<category><![CDATA[DevGAMM]]></category>
		<category><![CDATA[lawbreakers]]></category>
		<category><![CDATA[Nexon]]></category>
		<category><![CDATA[pc]]></category>
		<category><![CDATA[ps4]]></category>
		<guid isPermaLink="false">https://gamingbolt.com/?p=353382</guid>

					<description><![CDATA[The talk was titled: "LawBreakers: How I Blew Millions Marketing the Biggest Flop of 2017".]]></description>
										<content:encoded><![CDATA[<p><a href="https://gamingbolt.com/wp-content/uploads/2017/08/LawBreakers_01.jpg"><img fetchpriority="high" decoding="async" class="wp-image-303330 aligncenter" src="https://gamingbolt.com/wp-content/uploads/2017/08/LawBreakers_01-1024x576.jpg" alt="LawBreakers_01" width="620" height="349" srcset="https://gamingbolt.com/wp-content/uploads/2017/08/LawBreakers_01-1024x576.jpg 1024w, https://gamingbolt.com/wp-content/uploads/2017/08/LawBreakers_01-300x169.jpg 300w, https://gamingbolt.com/wp-content/uploads/2017/08/LawBreakers_01-768x432.jpg 768w, https://gamingbolt.com/wp-content/uploads/2017/08/LawBreakers_01.jpg 1920w" sizes="(max-width: 620px) 100vw, 620px" /></a></p>
<p><em>LawBreakers </em>is a game that seemed to just come out at the wrong time, and under-performed as a result of this bad timing. In fact, the game performed so badly that the developer <a href="https://gamingbolt.com/cliff-bleszinskis-studio-boss-key-is-closing-down">Boss Key had to shut down earlier this year</a>. However, instead of letting things lie as they are, a former executive at publishing company Nexon decided to add insult to the injury of the game&#8217;s failure.</p>
<p>Nexon America&#8217;s former Vice President of Marketing, Vlad Coho, was scheduled be delivering a talk titled &#8216;<em>LawBreakers</em>: How I Blew Millions Marketing the Biggest Flop of 2017&#8242; at <a href="https://devgamm.com/seattle2018/" target="_blank" rel="noopener">DevGAMM</a> in Seattle at the end of the month. Based on the title, we can assume that the talk was going to be about what a mistake it was to bet on the game, and what he would have done differently.</p>
<p>Earlier this year, we learn that Nexon had <a href="https://gamingbolt.com/lawbreakers-publishers-nexon-suffers-layoffs">faced some layoffs</a> due to <em>LawBreakers&#8217; </em>failure. Perhaps that is something Coho&#8217;s talk was going to dive into? It still seems in bad taste to phrase the talk in such a way that insults a former partner. Clearly, this is something Coho eventually realized as well, because <a href="https://www.destructoid.com/former-nexon-exec-throws-insane-shade-at-lawbreakers-with-postmortem-marketing-panel-516548.phtml" target="_blank" rel="noopener">Destructoid</a> now reports that the DevGAMM talk has been cancelled.</p>
<p>&#8220;I have a ton of respect for the Boss Key Productions team,&#8221; Coho told Destructoid. &#8220;Games are a risky, difficult business even when everything goes well, and BKP did their best. My talk was going to be about <em>my </em>lessons learned from the mistakes I made, not about what the devs could have done better or differently. That said, out of respect for the BKP team, I&#8217;ve pulled the talk and won&#8217;t be mentioning <em>LawBreakers</em> or Nexon if/when I do speak at DevGAMM.&#8221;</p>
<p>Based only on the title of the talk (since we can&#8217;t possibly know what the actual content would have been), it seemed pretty apparent that a large part of it would have been about kicking something when it&#8217;s already down, so it&#8217;s good to see, at the very least, that that&#8217;s not going to happen anymore. What are your thoughts on this? Tell us in your comments.</p>
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